parallax background

The importance of certification for our consumers

Why Isla Mondial says No to electronarcosis?
January 19, 2018
 

Long underdeveloped, the halal meat market has experienced strong growth in our country for several years. This increase in power stems from the consumer's greater attention to the meat that he thinks he is “authorized” to consume. We will therefore go back on our commitment regarding the certification of our products.

Our company has always sought to combine its desire for excellence in quality with a certification that would observe the same rigor as that which we put in the development of our products.

It therefore seemed obvious to us to collaborate with the association AVS (At Your Service) because its specifications represent a strong guarantee at the level of certification. Indeed, AVS offers us full compliance with Islamic jurisprudence regarding ritual slaughter. Its controllers are present at each stage of the development of our products (slaughter, production, processing and this until the packaging and packaging of the product as well as its marketing). .

 
In addition, this association is the only one able to support Isla Mondial at the structural and organizational levels. As proof, four AVS employees are present year-round at our production site.

The intransigence of AV S and its pioneering place in the competitive certification market have finished convincing us and since 2013, all our products have been AVS certified.

Combining quality, innovation, rigor in slaughter and ethics remained a challenge that no other company had achieved before us. But it seemed urgent and important to provide a fresh and relevant alternative on a market where certain certifiers still consider it admissible to use electronarcosis for example.

The intransigence of AV S and its pioneering place in the competitive certification market have finished convincing us and since 2013, all our products have been AVS certified.

 

This may seem cliché but Isla Mondial wanted to put the certification of its products at the center of its concerns in order to restore full confidence to its consumers. Many co-religionists had completely stopped buying basic products such as turkey breasts, salami or nuggets because they did not find the level of certification they considered necessary.

We have given a whole range of consumers the opportunity to benefit from simple products essential to their daily lives. What would a school trip be without a turkey breast sandwich in your child's backpack? Why can't a Muslim family cook carbonara pasta? Isla Mondial's goal? Let these questions disappear and your culinary creativity will never be restrained. Certification is only the first layer of our commitment to our customers since we are at the forefront of innovations in charcuterie without VSM, gluten or glutamate. The power is therefore in your hands, you, the consumers. You have the power to define what you want to have on your plates in the future. Do not be mistaken, ask the same efforts from the companies marketing halal products as those that are asked of you on a daily basis at work. It is time to become aware of the issues surrounding the marketing of halal products and to vote with your wallet so that there remains only an offer combining quality with certification requirement.

en_USEnglish
fr_FRFrançais en_USEnglish

Pin It on Pinterest